Tuesday, 12 April 2011

World's Best Logos and Their Hidden Theme

As a graphic designer, it feels great to find my customers so convinced about the power of a logo and what benefits it can earn them. However, I would say it is not just enough getting a simple logo designed for the sake of just having it. Now its time to make your logo design more exceptional and I am sure other designers will agree with me
Yes, I want you all to ask your designers make your logo look more conceptual and clever using the graphic designing tricks. As it is said, a logo should not be a plain looking symbol…it should reflect you and your company’s personality.
The final result of a cleverly designed logo often appears to be very simple making it difficult for the customers to accept the high cost of their no-frills logo.Therefore, I have compiled some famous logos here which will help you notice that a meaningful logo can leave an eternal impression on the customers.
I am sure it will be fun studying these below given logos and will definitely tempt you to think out of the box. Let’s see if you can figure out the hidden symbols….get started!!

Body Wisdom:

t is a logo desgn for a high end day spa… the hands effectively convey relaxing massage integrated with the proximity of the“owl eyes” to clearly say “wisdom”.


Forkwire Logo:


Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol! Such a easy logo to remember.


Big Ten Logo:

The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name


Amazon Logo


This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. Before, coming to any conclusions I would like you to know the concept behind this…it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face.



ED Logo: Gianni Bortolotti

The designer of ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.


Elle Hive Logo

It is a company which designs compact tractors. The letters “E” and “H” make up the image of a tractor.


Toblerone Logo

One of my favorite chocolates…yummy!! But trust me I never noticed the brilliant logo while enjoying my bar. You must be thinking what is there to find out as it clearly shows the Swiss Alps? Let me explain…Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. When you look at it again you will find a bear in the logo.


Logo !N3K8

The complexity of this logo is its beauty. It is a business and IT consulting company based in the UK and the logo is a combination of numeric and alphabets to explain the word “intricate"


Piano Forest Logo

The designer gives the message in a subtle but evident manner by shaping piano keys like trees to resemble a keyboard/piano.


Yoga Australia Logo:

At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map.


FedEx Logo:

You would say you have seen it thousand times but just to make you notice an arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service.


Concealed Logo:

This logo is among one of my favorite logos…brilliant use of negative space makes this logo extraordinary. It has been designed by Ronald J. Cala II for Children’s Book, Editorial. The “Black and White” graphics show the silhouettes of two running children with a dove forming between their clasped hands.


"B" Logo:

Although you might think it is a simple “Symbolic Logo” showing a “Bee” but what makes it more appealing is the portraying of the letter “B” and the real “Bee” through a simple symbol.


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